We decided to do things a bit differently this year. To celebrate the launch of our pioneering carbon labelling project, we’re turning Black Friday Green.

We are passionate about taking real action on climate change and environmental conservation. We know that our travellers care deeply about our natural world and want to travel responsibly. Together, we can explore England’s beautiful scenery and nature whilst having a positive impact on the environment.

For each traveller who books between the 26th November and the 6th December, we’ll plant one tree and donate to protect and restore essential mountain woodlands in your name. Working with our conservation partners at the John Muir Trust and Trees for Life, the donation on your behalf will remove carbon from the atmosphere and actively contribute to the conservation and restoration of England’s wild places.

Every traveller who books a holiday during our Green Friday promotion
(26^th November – 6^th December) automatically qualifies for the above benefits.

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Protect Mountain Woodlands

Mountain woodland forms a transition habitat, beginning where the natural treeline ends, extending into higher alpine heath. The John Muir Trust conducts essential mountain woodland conservation work across the United Kingdom, regenerating mountain woodland species such as dwarf birch and downy willow, once common at high altitudes but now scarce due to grazing pressure. These woodlands contribute to local biodiversity, carbon sequestration and improve underlying hydrology.

Tree Planting in the UK

How does planting a tree impact climate change? Over the course of their lives, trees remove significant amounts of CO₂ from the atmosphere, storing carbon and also releasing oxygen back into the air. Forests and woodlands also provide other benefits for the environment like increasing biodiversity, cooling local climates and distributing water in ecosystems. The groves operated by Trees for Life are selectively planted, well managed and have the potential to absorb up to 50,000 tonnes of CO_2.

What’s Carbon Labelling?

Together with eCollective, we’ve developed one of the world’s first carbon labelling schemes for travel. With this, we can precisely calculate the carbon footprint of each Wilderness England trip, and those of our sister companies as well. We did this work because we’re passionate about addressing the effects of climate change as a business. This project helps us identify where we can be more sustainable in our operations and plan for achieving ‘true’ Net Zero status by 2030 with science-based emission reduction targets.